SM Entertainment has joined hands with the British entertainment company M&B to launch a boy group in the UK.

The K-pop powerhouse announced Thursday that it has inked a strategic partnership with M&B in Seoul.

M&B is led by Nigel Hall, known as the producer of British competition shows such as “The X Factor” and “Britain’s Got Talent.”

M&B co-CEO Dawn Airey is also known as a former CEO of Getty Images, and another co-CEO Russ Lindsay is one of the founders of James Grant Media Group, the UK’s largest independent media, music and sports talent agency.

M&B will be in charge of casting the members to debut while SM will be providing the know-how of K-pop music, music videos and choreography.

The songs this group debut with will be produced by SM’s music publishing affiliate, Kreation Music Rights.

Through this partnership, SM aims to increase its share in the European music market.

“This project is our meaningful first step in the European market. We will use our unrivaled K-pop producing capability and network to expand our reach to major music markets including the US, Latin America and Europe. We will play a pivotal role in accelerating the global growth of the K-pop industry,” said Joseph Chang, SM’s chief business officer.

• ·Exhibition opens to deepen ‘Olympic experience’
• ·City becomes attractive when social minorities are empowered: Seoul mayor
• ·김웅 “한동훈, 돌 좀 맞고 욕먹더라도 강남 3구서 출마해야”
• ·한동훈 “나는 스타장관 아니다, 여당 아닌 야당이 날 띄우는 것"
• ·Tire tycoon's family feud rekindled
• ·Pianist Kim Jun
• ·Seoul shares open higher on US gains amid rate woes
• ·SK, Hilleman team up to develop next
• ·Storing away for a more compact life
• ·Zyx Technology donates CAD software to Sungkyunkwan University
• ·Seoul shares open higher on US gains amid rate woes
• ·Dreamcatcher returns as 'villains' with special power
• ·Hyundai, Kia named top exporters of the year
• ·Fifty Fifty enters Billboard's year
• ·Top conglomerates to start executive reshuffles
• ·김웅 “한동훈, 돌 좀 맞고 욕먹더라도 강남 3구서 출마해야”